15 Best Books for eCommerce & Email Marketing

Karin Yarhi

Most business people don't realize that reading books can help them succeed as an entrepreneur. Therefore, they don't give enough importance to book reading. However, in reality, books are not just a great source of inspiration, but they also help you develop new skills and think outside the box. Moreover, reading good books enables you to stay ahead of your competitors as well.

If you're a business person or responsible for managing marketing within an organization, stick to this post until the end. We're going to introduce you to some of the mind-blowing eCommerce and email marketing books. These books will help you take your marketing efforts to the next level. 

We have parted this post into three different sections. You will come to know about the best email marketing books, eCommerce books, and entrepreneur books. So, let's explore each section one by one.

Best Email Marketing Books of All Time

Although numerous online marketing platforms have emerged over the years, email marketing is still one of the most effective marketing channels for most online marketers. According to a report, every single dollar you spend on email marketing, you can expect to get a return of $42. As a result, more and more marketers are adopting this approach.

However, to get the maximum benefit out of email marketing, you must keep an eye on all the important updates in the email marketing landscape. 

Fortunately, some authors cover the latest trends in email marketing. Below, we have put together some of the best email marketing books that you must read in 2020 to level up your email marketing strategy.

1. Email Marketing Rules by Chad White

Chad S. White is one of the famous authors on email marketing. Besides, he has worked as an email marketing researcher at organizations like Salesforce, ExactTarget, and Responsys. Therefore, White has written more than three thousand quality articles on email marketing practices and trends. Besides, he has got featured in reputable publications such as The Wall Street Journal, The New York Times, and more. This book is ideal for those business owners who want to learn about the best email marketing practices.

In addition to this, The book also covers the following subjects:

  • Factors which may cause people to block email senders
  • How to craft compelling email subject lines
  • Messaging automation
  • Determining valuable subscriber

2. Email Persuasion by Ian Brodie

Are you struggling to engage your audience? Read this mind-blowing email marketing book. It will surely help you develop some captivating email marketing strategies. Written by Ian Brodie, this book is a step-by-step guide on creating an engaging email marketing plan. In addition to this, the book also has practical tips and tricks on building authority. Therefore, it helps you engage the audience and generate more sales. 

3. Email Marketing Demystified by Matthew Paulson

If you're looking for some practical ways to build a list of relevant subscribers, you must go through this email marketing book.

Though this book was published in 2015, it still keeps the relevance. In this book, the author gives you an action plan to boost your subscribers' list. In addition to this, you will come to know about techniques to optimize different stages of the email marketing funnel. Moreover, you will learn how to write compelling copies to improve open email rates.

4. Email Marketing by Zachary Lukasiewicz

This 57-page book is worth reading for email marketers looking for practical ways to build email lists, avoid spam filters, and automate email marketing. The book is written by Zachary, who has served as a managed consultant at startups supported by Bloomberg Beta, White Star Capital, BDC Capital, and more. Besides, the book also guides you on why every business must have a professional email address.

5. Email Marketing Blueprint by Steve Scott

 This is another popular email marketing book that can help you build an email list. Written by Steve Scott, this 79-page book guides you on developing long-term email marketing strategies. By reading this book, you will learn:

  • Pillars of successful list building
  • Six list-building tools for WordPress
  • 12 types of email marketing messages
  • How to create "click-worthy" subject lines
  • How to drive traffic to an email list

Worth-reading E-Commerce Books 

Are you part of an e-Commerce industry? Want to read books written by some of the most successful authors in the industry? Check out the following books.

1. Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online by Jeff Walker

It is one of the best startups books for businesses planning to jump into the e-commerce industry. Consequently, Goodreads has given this book 4 out of 5 stars. 

Jeff Walker is the writer of this book. He is a veteran of the e-commerce industry and New York Times bestselling author. This book helps you create a robust action plan to start and grow your eCommerce business in no time.

Moreover, this book makes you familiar with numerous tools that can help you create a unique identity in your e-commerce industry. After reading this book, you will be able to position your e-commerce business, no matter what your budget is.

2. Advanced Web Metrics with Google Analytics by Brian Clifton

As the name indicates, this book is designed for business people who want to leverage Google Analytics to grow their online business and reach new customers. Brian Clifton is the author of this book, who is an analytics advisor and specialized in Google Analytics. 

For those who don't know, Google Analytics is an advanced tool by Google itself that helps you understand what kind of people are coming to your e-commerce website and from where they are coming. Reading this book, you will get to know about different approaches to analytics and how to take maximum advantage out of this fantastic tool. It is probably one of the best Google Analytics books for beginners trying to hands-on Google Analytics.

3. E-Business and E-Commerce Management by Dave Chaffey

If you are in search of an e-commerce book, you can't find better than this one. Written by Dave Chaffey, who is a renowned e-business consultant and visiting lecturer at Warwick University & Cranfield School of Management, this book includes the fundamentals of both soft and technical skills.

If you're responsible for managing a team in an organization, you must read this book. The book covers various fundamental topics on managing team, the importance of planning, launching a business, and more. Consequently, numerous marketers across the globe found this book helpful. In addition to this, the book also includes the case studies of technology leaders such as Facebook, Google, and Dell. As this book is written in simple language, anyone can read it.

4. Building a StoryBrand by Donald Miller

If you are one of those e-commerce business owners who are struggling to develop strong branding, you must add this book to your next reading list. Donald Miller, the author of this book, is the New York Times best-selling author. He has helped over 3,000 businesses clarify their marketing messages to their target audience. 

In this book, the author talks about the seven universal elements of compelling stories to improve the connection with target customers. After reading this book, you will be able to avoid common conversational pitfalls and successfully communicate your point.

5. The Complete Guide to B2B Marketing by Kim Ann King

If you're into B2B business and want to learn about different techniques and tools to grow it, buy this mind-blowing marketing book. In this book, the author has put together all the advanced tactics and tools you might need to improve your B2B business. Therefore, this book is quite practical.

The author helps you get success by focusing on three elements of B2B marketing, i.e., automation, experimentation, and personalization.

Must Read Entrepreneurs Books

 If you're an entrepreneur or want to be one, check out the following books intended to help business people reach their goals.

1. The Lean Startup by Eric Ries

It is one of the best startup books available in the market talks about different approaches that can change the way products and businesses are launched. The book strives to reveal causes for why most startups fail and also discusses the possible ways to avoid those failures. 

Besides this, the book also addresses the situations faced by most startups. So, if you are planning to launch an innovative startup, you can surely benefit from this book.

2. Rework by Jason Fried

 If you have got bored of reading books giving the same old business advice on writing business plans and beating competition, give this book a try. Written by Jason Fried, this book brings you more than 100s of straight-forward business rules for success. 

The author has attempted to debunk various business myths too. What makes this book the best entrepreneur book is, its language is quite easy to understand.

3. Virtual Freedom by Chris C. Ducker

 If you have virtual employees or you are planning to hire them, this book can help you in a lot of ways. In fact, the book is a step-by-step guide to work with virtual employees. In the first place, it looks like any other marketing book. However, in reality, it is a complete guide. It explains everything an entrepreneur needs to manage their virtual assistants. After reading this book, you will get to know about a lot of tools and techniques that will help you work with your virtual staff.

4. The $100 Startup by Chris Guillebeau

If you're looking for some actionable information that can help you take your business to a higher level, "the $100 Startup" is the book you must read. The author Chris Guillebeau brings you interesting case studies of business people who started their business with a budget as low as $100. This book is specifically designed for startup businesses.

5. The Introvert Entrepreneur by Beth Buelow

There is a misconception about introverts that they can't be a good entrepreneur. In reality, it is not true at all. Therefore, we're introducing you to the book named, The Introvert Entrepreneur. The book is written by a popular author, Beth Buelow. The author believes that introverts can become successful entrepreneurs as well. In this book, she discourses a wide range of subjects that all introverted entrepreneurs can relate to. In addition to this, you can read topics related to marketing, leadership skills, community-building skills, managing fears, and more.

Final Words

Whether you're an aspiring entrepreneur or having a sustainable business, you need to keep upgrading your skills and learn new things. Don't forget, reading books is one ideal way to enhance your knowledge and get the right information on different subjects. Therefore, in this post, we made you familiar with 15 books that will help you get inspiration about success. Moreover, these books will make you familiar with tips and tactics to grow your business. By the way, you don't need to read all the books, choose the one that you find easy to read and relevant. 

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